Rebuilding Seranation's Website to Match Who They've Become

Before this project, Seranation's "website" was really just their Shopify store with a few ticket links bolted on. It was outdated, clunky to update, and didn't convert. More than anything, it didn't look or feel like a band that had just landed a Billboard hit — it looked like an afterthought.

I started with discovery, not design. I sat down with the band to understand what they actually wanted from their site, then had them send over examples of other bands' websites they liked. That conversation made it obvious their old site didn't match how they actually worked or what they were trying to grow — so instead of a patch job, we rebuilt the entire layout around their real priorities: ticket sales, merch, and music.

Part of that discovery was asking where their revenue actually came from. Once we knew which channels drove the most money, we built the site to lead with those — a different prioritization than the old site ever had.

The build itself pulled together Claude, Lovable, and my own custom tools, connected to Bandsintown, Shopify, YouTube, Spotify, and their social channels — giving them one hub that ties their whole online presence together instead of a scattered set of links.

The original plan was to run tour dates through Bandsintown so they'd sync automatically across platforms. Partway through the build, the band made it clear they wanted direct ticket links instead of routing fans through a third-party checkout. Bandsintown couldn't do that, so we built a custom tour-date table instead — each date added manually with its own link and poster image.

That's more manual work than an automated feed, but it's not a burden — I set up an agent workflow so it barely feels manual at all. The band just sends the date details in natural language over our shared Telegram chat, and the agent connects to Lovable and pushes the update itself. Full control over the fan's path to checkout, no middleman on ticket sales, and a look that's entirely their own rather than templated — without turning "manual" into busywork.

• Looks and performs like the band they've become, not the band they used to be
• Is built around their actual top revenue drivers — merch, streams, and video — instead of a generic layout
• Updates in seconds over a Telegram message, no dashboard or dev work required
• Gives fans a direct, unbroken path from discovering a show to buying a ticket

This is the same method behind every project I take on: discovery first — what's working, what's not, what actually matters to this client — then a build shaped around that, whether it's a band, an athlete, a brand, or a company. Seranation didn't need a generic band template. They needed a site built around how they actually make money and connect with fans.