I've spent my whole career finding an audience and building the thing that serves them.

I started in entertainment. I ran Piazza Entertainment, producing events for more than 800 people a week and working alongside major touring artists — which is a polite way of saying I learned early that the show is only the visible part, and everything that makes it work happens in the logistics nobody claps for.

Around the same time I was on the radio at 93.3 FLZ as "The Porcelain Prince," and out in the water competing as a professional skimboarder with WaveZone. St. Pete Beach was small enough that those worlds overlapped constantly, which is probably why I ended up running for Mayor of St. Pete Beach — the youngest candidate ever to do it. I didn't win. I did learn exactly how much of a community's attention is up for grabs if you're willing to actually show up for it.

So I built for that attention. I started the St. Pete Beach Facebook page from nothing, grew it into a genuine local-media business, monetized it, and eventually sold it. At USF I founded two community organizations — SociaBULLS and Socialutions — and graduated with degrees in Business Administration and Entrepreneurship as one of the first graduates of the university's entrepreneurship program. The pattern was already set: find the people, build the thing that serves them.

Tech was the next version of the same job. I ran growth at LiveAction and SlashNext, was Head of Growth at Chainstack through the peak of the Web3 and crypto era, and led Head of Growth and GTM at AnyDesk. Then I became Head of Growth Strategy at AI Squared, where the whole product problem was making AI useful inside real organizations rather than impressive in a demo. That distinction is now the center of everything I do.

Today I run an independent AI consulting practice from St. Pete Beach, building Claude-powered tools for small businesses around Tampa Bay — welding shops, fence installers, watersports outfitters, my dad's bait and tackle shop. The work is unglamorous in the best way: a fence estimator that turns field notes into a branded estimate, a pricing assistant, a discovery process that used to live in someone's head. Same instinct as the stage and the Facebook page, different medium.

Outside the practice, I serve on the board of Pathfinder Outdoor Education, working on governance, fundraising, finance and marketing — which is the closest thing I have to a hobby that also requires a spreadsheet.