I've spent my whole career finding an audience and building the thing that serves them.

I started at USF, and it didn't take long before I founded Piazza Entertainment — producing events for more than 800 people a week and working alongside major touring artists. Which is a polite way of saying I learned early that the show is only the visible part, and everything that makes it work happens in the logistics nobody claps for.

That led to radio — I was on 93.3 FLZ as "The Porcelain Prince" — out in the water competing as a professional skimboarder with WaveZone, and on top of that, Red Bull's Student Brand Manager.

Same stretch, with the Red Bull role still going, I started the St. Pete Beach Facebook page from nothing, and at USF founded two community organizations, SociaBULLS and Socialutions. A year later I graduated with degrees in Business Administration and Entrepreneurship, one of the first graduates of the university's entrepreneurship program.

After graduating I kept building all three — Piazza Ent, Socialutions, the Facebook page, which by then was becoming a genuine local-media business. That momentum is what led me to run for Mayor of St. Pete Beach — the youngest candidate ever to do it. I didn't win. I did learn exactly how much of a community's attention is up for grabs if you're willing to actually show up for it.

Losing that race is what pushed me into tech. I ran growth at LiveAction and SlashNext, was Head of Growth at Chainstack through the peak of the Web3 and crypto era, and led Head of Growth and GTM at AnyDesk. Then I became Head of Growth Strategy at AI Squared, where the whole product problem was making AI useful inside real organizations rather than impressive in a demo. That distinction is now the center of everything I do.

Today, I serve on the board of Pathfinder Outdoor Education, I'm a dad, a husband, an AI and growth enthusiast, and a committed autodidact. I've since sold the St. Pete Beach media company, and now focus on helping companies scale their growth, retain their customers, and implement AI where it can make the biggest impact.